4 Types of Video Production to Promote Your Business

Going to the digital age where everything is so convenient from the palm of your hand, with just a few scrolls and clicks, you can explore all the diverse and great content out in the media.

To boost your brand’s customer engagement - you may already consider video production Hong Kong. But what are the different aspects of videos you want to use for promoting your brand during your video marketing campaign?

Here are four different types of video production to consider.

1. Brand/Company Video

Brand and company videos explain the essence of your company and what your brand stands for. There are a few subgenres worth thinking about:

Corporate Video

Corporate videos are different from ads as they are typically desired by a company’s existing demographic or its employees. Corporate videos tend to be simple but should still create with quality in mind.

The specific subtypes contain:

● Shareholder and investor videos

● Market updates

● Corporate overview videos

● New product launch videos

Training Video

Training videos are expected to educate employees. They can concentrate on topics like teaching safety protocols when using technical equipment or how the company’s system works.

Small Business Video

Small business videos are commonly used to show off the elements of a local business and its special offerings.

2. Explainer Videos

Explainer videos easily; break down how a product or service works in an illuminating but friendly fashion. Explainer videos are widespread: 97% of people have observed one.

Explainers make understanding a new product or service fun and exited — specifically reading an article or trying to absorb printed graphics. They are good at breaking down more intangible products such as services, tools, or apps.

Animated Video

By using bright colors and clear graphics, animation can break down a new picture or service to make it digestible to an audience. Animation:

● Is accessible

● Performs well on small screens

● Improves break through the messy content landscape

Educational Video

Educational videos permit you to highlight your product’s key worth propositions and put it in the best light potential. Educational videos can still be aesthetically attractive and well-made, but their priority is on the characteristics of your product or service that are special and need explanation.

3. Product Video

Product videos put the product at the center of the record and make them the icon. They can:

● Launch a product

● Grow awareness

● Move competitors further down the funnel

Product spotlight videos are most valuable when they:

● Put your product in a friendly, relatable environment

● Emphasize the fun factors of a product, such as unpacking

● Display your product being used

● Use post-production to make your product look more attractive

4. Social Media Videos

Social media Hong Kong video Production are, indeed, content made for social media channels. You should create content in one go to maximize your ability. Evaluate various social media channels, as each has its strengths.

A social video is a short-form video composed specifically to drive engagement activities and captivate viewers on social networks.

Facebook Video

Influential Facebook videos are relatively short (20-30 seconds). They work great without sound to capture the engagement of scrollers.

Some of the top Facebook videos are user-generated content (UGC) or in the type of UGC. That can affect testimonials about a product or tutorials about that product’s use by enthusiastic fans.

YouTube Video

YouTube videos grow to be longer and more elaborate since viewers already on YouTube are ready to watch narrative content.

These can contain:

Educational videos: They show a point of view on a topic to position your firm as a thought leader or authority in your field

How-to videos: It is a fantastic way of giving your audience; step-by-step education on how to use your product.

Instagram Video

Instagram videos must be short, Pithy, and formatted in the traditional square-aspect ratio. They heavily feature graphics and animation and favor sound-off playing.

LinkedIn Video

Talk about LinkedIn is professional and educational in tone. They are on the more extended side of social media ads. It makes sense, given that LinkedIn users are there to learn and network professionally. It typically has longer engagement spans than users of other platforms.