Tips to Save Money on Corporate Video Production

Do you want to produce a corporate video? Excellent idea! A corporate video is the most effective marketing and communications tool open to any business, and it is far too often underutilized and discarded due to businesses mistakenly thinking it is costly and overpriced. Hong Kong Video Production increases some businesses' sales. It's a wonder everyone is not using video!

Chances are you reading this because you always think that corporate video is costly.

Well, you're not wrong.

Maybe you are reading this because you don't have a huge marketing budget to spend all on one 90-second video. Through this, you can learn more about how corporate video does not have to be expensive, and also it helps to save some money. 

The first thing we need to understand; corporate video is not 'cheap' and never will be. Surely, budget videos exist, and you can spend a few hundred pounds on a corporate video.

Most people waste their time thinking as video is costly, Rather need to look at the return on investment you are gaining. You may spend £2,500 on a 90-second professionally made promotional video For example- A well-thought-out story and proper production techniques could easily see an extra £5,000 cost of sales that month just from people viewing your video, resulting in the footage paying for itself.

 People might be thinking, but what about a £700 video? Surely that is still work but not that much?

Wrong!

A £700 video is more likely to appear low quality and poorly produced. If anything, it is more likely to reduce sales due to damaging your brand reputation and putting potential customers off. So £2500 may seem like a lot out of context, but just think of the return on investment it could provide - it seems affordable when you think about it. 

 To summarise - going for a corporate budget video is NOT the way to save money or get success for your business. Good quality video production pays for itself!

OK, so how do we save money then?

It's so easy. All you need to do is design. Chances are you are not a professional photographer and editor with a career worth of experience, so we both know which is best for a professional video producer. After all, we are hiring for a reason.

Pre-production takes a lot of time and will be something you will pay for in your video production budget. But, it is something that you can do yourself. With a small creative influence and extensive research, you can readily come up with a selection of scripts and a storyboard to help convey your message to your chosen target audience.

At the end of the daytime, they are still likely to have more experience than you in designing compelling content. However, by working together, you can gain a small amount of their input and then make a script and storyboard of your video that the video producer can ready to work with you on and add and remove parts where necessary. It makes the video producer's life easier, puts you in control, and cuts your expenses. To know more details about Video Production Hong Kong, visit our website.