The Ultimate Guide to Working with Travel Influencers

 

It isn’t surprising that 73% of marketers say the quality of customers and traffic from influencer marketing is better than other sources. Influencers have a highly engaged audience following them, serving as a powerful way to guide the applicable audience to your property.

Influencer marketing uses the best content creators, Including travel bloggers and Instagrammers, to help you raise awareness for your compromise/ brand, increase traffic to your website, and drive your message to your targeted travelers.

The travel sector is one of the more popular industries for influencers, and many accommodation providers receive emails and collaboration requests from influencers regularly. While measuring ROI is cited as the one objection when working with influencers, the issue of trust is an extra issue that often deters hosts from seeking collaborations. Many hosts are worried that followers are purchased, and the engagement is not genuine. In this article, we will discuss tips and best practices for working with travel influencers that will help promote your property and brand:

Decide the Influencers are a Good Fit for your brand.

What should you consider?

There are many top travel influencers out there with different types of audiences & platforms. Verify that you are working with someone who is a good fit for you. For example:

If your offer accommodation for budget travelers and they generally post about high-end travel experiences (or Vice-Versa) it won’t matter if they have a large number of followers, inviting them to stay with you & share content about your compromise will most likely not prove valuable. Similarly, verify they offer the type of content that is beneficial to your property. Blogs or Vlogs usually offer a more in-depth description, and travelers often reach them when planning for a trip or searching a destination. Additional types of content influencers produce include Instagram posts/stories, YouTube videos, Facebook posts, Snapchat videos/photos, Emails, Magazine/newspaper articles, and more.

How to find the right influencers? 

There are different ways to find the right influencer for your brand, including talent agencies that can same collaborate with you. Performing your research and contacting them directly is another great and easy way to go. It may include searching for good influencer content on Google and YouTube and sending them a message. Various free online tools help you track down the ones that are right for you.

It’s not just about the audience size 

When deciding whether or not you want to work with a different influencer, there are multiple things to consider. Audience size is essential, yet it is also important to consider other factors. Micro-influencers are a relatively moderate number of followers, thousands or tens of thousands of people, and generally enjoy higher engagement rates. In a survey, 82% of consumers said they were highly likely to follow a micro-influencer recommendation on a product or service. Taking a look at the audience demographics is just as essential. Many influencers who communicate in their native language rather than English have a smaller audience, yet are highly influential with their demographic.

Manage Expectations

Make sure to talk over your collaboration points and manage your assumptions. Universal sections include: When is the influencer expected to post, how many posts are involved, platforms for posting, hashtags & tags to use, exclusivity, and compensation. Be aware that the matter of allowance dramatically varies and is determined by the number and quality of followers. 

Acknowledge that quality influencers often have close connections with their followers and aim to keep their recommendations honest. Take the time to share information about the experience you offer. Confirm to chat with them, and get influencers delighted about your hotel/ vacation rental/ hostel and help them feel a bond. It will echo in the way they share their content. 

Make sure to vet your influencers.

Take a close look at social media accounts:

Track the follower pattern and be aware of a sudden rise that may indicate purchased followers. On Instagram, an engagement rate between 1% and 2% is generally good, so if someone has thousands of followers yet receives a small number of likes, that’s a red flag for purchased followers. Another way to confirm the audience is genuine is by taking a look at followers and comments.

Ask for a media kit & references.

A media kit is a record that drafts the key facts and statistics about a travel blogger or influencer. A media kit should include essential stats on their online assist and include testimonials and previous work. Stats should typically include monthly page views, monthly unique visitors, and information about demographics of readers or followers, such as country and age range.

ANYDOKO is a creator of high-quality travel videos and editorial content that inspires millions of people to travel. Our charismatic presenters are the best travel influencers and combined with our unique production style we reach millions of people every month on our channels.