The Future of Video Production Hong Kong

Video production used to be about fancy accessories, cool effects, big budgets, and ‘creative’

Today, effective video production Hong Kong is more about delivering significant business results.

A few years back, Sony launched the EX1 camera, shooters like Phillip Bloom told everyone their secrets, Canon accidentally their DSLRs into fantastic little video cameras, and you have the beginning of a revolution. Today, everyone is familiar with video production, and here we are.

1. The industry is in evolution 

Let’s put one myth to bed forever. Video production is no longer a dark art mastered over a decade’s works at the feet of your local video Jedi master. Video production is just another technical and creative skill that can learn by anyone with a bit of ambition and imagination

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2. Video production has been commoditized.

You can get every part of the new software you’ll ever need from Adobe.

The purists, tech snobs, and high-cost players will always spend more on gear – good for them.

3. Everything is trending to Free.

Chris Andersen made a bold prediction in his book ‘Free: The Future of a Radical Price” that any business with a digital trajectory will have to deal with the fact. The future of many of their digital products and services will be the direction to free. 

It's scary because it also means that commodity services will continue to be subsumed by larger companies that can allow them to give stuff away. Like Google, for example

Google still makes almost all of its money from searches. We all use YouTube and Gmail because those are free services that Google has poured billions into over the previous decade. YouTube only started making a profit a few years back. Imagine the competitive advantage you have when you can afford to lose bucket loads of cash every year on your product or service and still be able to increase your investment in the service.

Corporate Video Production where we are all going and what will matter.

1. The demand for video is rapacious.

Video is all over, and the use of video by businesses is growing. That’s the good news, and its articles and video production blog posts have finally stopped mentioning this month's youtube upload figures. Yep, we get it – the average person watches 25 hours of video, and video footage is uploaded to YouTube every millisecond.

2. Specialization and adding value is the key to future booming in video production

The new generation of video production company Hong Kong will begin to specialize in specific business verticals like health care or real estate and develop knowledge and experiences that add value to their commitment beyond just being able to shoot and edit well. Vertical markets are one way to specialize.